ASO Consulting

The problem

Most apps depend exclusively on paid ads to acquire users, generating unsustainable CAC. ASO lets you capture high-quality organic users actively searching for solutions like yours, reducing acquisition costs by up to 40%.

My 3-step process

Research & Audit

Competitive analysis, keyword research with volume and difficulty, current listing audit and CVR benchmarking.

Optimization & Testing

Optimized metadata implementation, A/B testing of screenshots/video, ratings and reviews strategy.

Monitoring & Iteration

Ranking tracking, CVR analysis, monthly reports and continuous optimization roadmap based on data.

Deliverables

Research document with keywords prioritized by ICE score
Optimized listing (title, subtitle, description, keywords field)
Visual testing plan with 3-5 screenshot variations
Ratings strategy: timing, segmentation and request flow
Tracking dashboard with rankings, impressions and CVR
90-day optimization roadmap

Frequently asked questions

How long does it take to see results?

Metadata changes are indexed within 24-48 hours. Rankings start improving in 2-4 weeks. Significant download impact: 2-3 months with complete optimization and continuous testing.

Does ASO work for B2B apps?

Yes. While search volume is lower, B2B ASO focuses on high-intent keywords (ex: "CRM for sales", "business invoicing") and improves CVR to capture qualified leads with lower CAC.

What's the difference between ASO and Apple Search Ads?

ASO is organic (no cost per install), ASA is paid (you pay per tap). ASO is the foundation: if your listing CVR is low, ASA will be inefficient. I work both in parallel to maximize acquisition. Read more about ASO vs ASA